25, Ford Motor Company said the company is working with Volvo for potential buyers to hold detailed talks. Bankruptcy in order to shake off bad luck, the U.S. auto giants are using every means, but still at various markets around the world continuously output even more profound emotional crisis. The global automotive map is a great change brewing.
Entered in 2009, the global automotive industry emerged in both the situation full of contradictions: Japanese auto giant Toyota Motor boarded early January at the global trade game after less than two months time, on application to the Japanese government two billion U.S. dollars of aid loans; and the German Government on the Opel car of the "non-specificity" can not help to avoid the country's fierce opposition to the industry giants.
The above-mentioned phenomenon is rooted in the American auto market, one of the giant enterprises in the global scope of the huge energy crisis, the rapid conduction will be open; however, the United States auto market over the extent of the decline in other markets, but also the core of the global change in the status of the industry, as well as The emergence of the trend of merger and reorganization as possible. At the same time, the United States auto industry in the new energy industry leader, has become a global industry crisis as soon as possible to lift and re-consolidation of its core status of a potential prescription.
EU-8 countries received aid plan
25, director of public relations strategy for Ford of Europe Gardena (JohnGardiner) said that the company has access to a large number of potential buyers interested in Volvo, Ford, "the number of potential buyers and are very satisfied with the quality." He also added that Ford has with the potential buyers made preliminary negotiations to determine their degree of interest in the acquisition of Volvo, and with more detail about the future development of the Volvo.
Chinese media had previously reported that automotive manufacturers Geely Automobile quotation is likely to put forward, with another Chinese-funded enterprises bid for Volvo brand; The report also said that Geely hired well-known British investment bank Rothschild Inc. (NMRothschild) to serve as its consultant to happen probably responsible for the operation of the bidding activity. In addition, Changan, Chery, Dongfeng and Volvo all have been a "scandal."
At the same time, a similar situation with Volvo Opel car still anxiously waiting for the parent company GM and the Government of Germany, the outcome of the negotiations. After nearly a month of discretion, GM still not at its European subsidiary Opel on the aid program to reach agreement with the Government of Germany. But in the meantime, German Chancellor Angela Merkel is still the "Government needs to know can give Opel GM what kind of independence," stated publicly, to remind the United States bogged down in the crisis in the automotive industry: Europe Government to assist in rescue will not be "free of charge lunch "; large sums of euros, required them to occupy the central position of the long exchange.
In fact, if possible, do not want the United States automotive industry from the crisis at the problem on the help of any force other than their own. However, the industry "big three" of GM and Chrysler, once again in mid-last month of 21.6 billion U.S. dollars to help the Government loan applications feet in response, forcing them to have to "task" to find the European governments. One of the "big boss" on the GM has asked Sweden and the German government-funded rescue of its separately owned Saab and Opel brands - inadvertently, the U.S. auto industry on the country's crisis-ridden financial system, "Chuan-two" to the European market .
Of course, this does not mean that the European automotive industry in the global financial crisis alone, the European Commission has now been received from Germany, France, Spain, Britain, Italy, Sweden, Romania and Slovakia eight countries plan to help the automotive industry, is The best proof of this. However, two reasons for the decision, and compared to their U.S. counterparts, the European automotive industry is not far from this crisis, the "disastrous" situation: First of all, with the livelihood needs of people in close contact in a number of consumables, cars are rare in high - technology as the core of a, which determine its high-end Advanced Product audience. Economic boom in the era of the United States by virtue of the automotive industry's leading global technology advantages gained high profits; but in the context of the financial crisis, the size of the leading advanced products, have become the first consumers to abandon the industry "on edge" . Secondly, the American society the characteristics of credit consumption patterns more typical of a very low amount of household savings, so, even though the speed of the European entities of the economic recession in the United States looks quick, but the crisis on the psychological impact of the consumer perspective, the United States markets, the impact of want even more serious.
The above conclusion means that, when the crisis continued to deepen to a certain degree, the American automobile industry will take the lead industry lost its status, and relatively light wounds, and have sufficient scale of the European automotive industry, will become the North American "giant" in the hands of the core industries the status of a powerful competitor.
Compete for development opportunities
In fact, the European car industry has already smell this rare opportunity. Therefore, the Government of Germany on the 4th of this month announced the creation of 100 billion euros of aid funds, to include the Opel, including the credit crunch has been suffering enterprises provide liquidity and loan guarantees after some hours, the German car manufacturers BMW, Daimler Le few hours after the government give a , said the Government should not at times of economic downturn, the industry-intervention "necessary structural adjustment." They want in order to ensure that their respective governments to sever aid funds Opel reflux through its parent company, GM of all possibilities.
And GM in its submission to the Government of Germany company restructuring plan and the European settlement of large programs, made a response: The company plans to extend its business in Europe, including Germany Opel, Vauxhall UK and Sweden Saab brand enterprises such as the composition of a new European large companies. The transnational integration of initiatives intended to increase the other automotive mergers and acquisitions of existing GM's European operations more difficult. At the GM commitment to the new company will have more independence while still insisting on the retention of some shares, but also for their own reservations about the use of funds for European governments the possibility of self-help.
About Opel aid the process of stretches this point, has been the evolution of the original GM for the scramble for market share, as well as for future industry development opportunities in close combat.
In Germany, represented by European rivals like the other, the beginning of the year took GM 77 years to hold the top spot in the status of the industry the Japanese automotive industry flagship Toyota Motor Corporation is also the United States automotive industry eyeing the core of the industry. March 3, Toyota is on the overall liquidity risk is not the case, with its North American financial services sector financing difficulties on the grounds to the Japanese Government for the huge amount of financial assistance, believing that its at the domestic and foreign markets during the crisis of capital reserves sufficient funds. There is every indication that the United States automotive industry to other regions of the world output of its core industry status, has no suspense.
It should be noted that the United States auto industry as "big three", one of Ford Motor Company at this crisis, some "maverick." The company not only did not take part to apply for government loan assistance, but also remarkably positive through layoffs and cost cuts to compress the search for self-help and, more recently, in considering the sale of its Swedish brand Volvo Car Corporation. However, such a "tame" the performance still resulted in negative impact on the objective: the company early last month laid off 850 people in the United Kingdom's decision, on the British "Times" online edition of the headlines on the location, for a full three hours. - Even in the sale of the core of the industry's expectations, the U.S. auto industry also remains constant at various markets around the world continuously output even more profound emotional crisis.
Motor vehicles or new energy into a dark horse
Of course, in the United States, Japan, Europe and the three major markets compete for business opportunities for future development at the same time, China, India and Russia and other markets also exist for further development possible. This is one of, from Chinese enterprises in overseas mergers and acquisitions is expected to most strongly, including Geely and Chery of Ford's Volvo brand, as well as Chery to acquire Chrysler suspected of being an American car companies, such as the acquisition rumors. However, perhaps because there are SAIC side of the domestic market at a profit, while another may receive subsidies for mergers and acquisitions, Ssangyong painful lesson of loss brand, rumor has yet to be confirmed by more substantive progress.
At the same time, the international crude oil futures prices rose compared with the recent global automotive industry, the end of the current predicament provides another set of possible programs. Industry said that if in the current global economic and financial system, the international oil prices once again rise to more than 100 U.S. dollars a barrel, even more than the previous peak, then the new car will be great energy for survival and development. This hypothesis under the conditions of the United States automotive industry will depend on its global new energy automotive technology and market development leader, and a substantial reduction in expenditure channels and regain the central position of the industry's new vitality.